One of the world’s most impressive and glamorous events, Expo 2020 Dubai, is now over. Our country Bulgaria was represented at the Expo with its traditions, innovations and contribution to world history. With the help of the UNICEF’s regional branch in Sofia, the symbols of the intangible cultural heritage were displayed and celebrated.

At special events marking the Bulgaria Day at Expo 2020 Dubai, we organized a folklore concert with the ensemble Trigaida, and in two consecutive evenings there were performances of the “Diamond girls” from the National Rhythmic Gymnastics Team. For the traditional holiday Baba Marta, we gave the visitors martenitsi and told them about this very old custom. 


Several business conferences and other public events were held as part of the Bulgarian participation in Expo 2020 Dubai. The first of them was dedicated to Bulgaria’s contribution to space science. The event was attended by a business delegation from Dubai, by representatives of Indian concerns, scientists from the University of Abu Dhabi, and by representatives of the European, Canadian and UAE space agencies. Major attraction for the tourists who visited the Bulgarian pavilion was Bulgarian space food.

The second conference “Cities of the Future” was held as part of a theme week dedicated to urbanization (“Urban & Rural Development Week”).

The problems of ecology and circular economy were the topic of the third conference organized by the Bulgarian pavilion. New methods and ways to reduce waste, as well as innovative products and new developments in the private sector were shown.

During the “Business and Knowledge Week” was held a business forum on digitalisation of the education system and the relation between European education and social media. 

Also presented were Bulgarian achievements in the field of robotics and automation, the development of technological education, as well as the need for the development of hardware incubators financed by business.

At the beginning of 2022, a business forum dedicated to balneology in Bulgaria brought together tourism experts, hoteliers and representatives of the technology sector having practical application in tourism. The forum also featured the unique digital platform for hotels TouchMenu, whose algorithms analyze consumer behaviour and provide follow-up analysis of booking processes.

Innovations and technologies were again the highlights of the following events: “Cybersecurity against artificial intelligence”, artificial intelligence and its application in analyzing sports results, as well as artificial intelligence which itself presented a customer service offered by a Bulgarian company.

On the occasion of the National Holiday on March 3, we invited three young successful Bulgarians: VICTORIA, singer, Radostin Cholakov, programmer, and Hristian Hristov, ecologist. Serving as “young ambassadors“, their talents, skills and supported causes were celebrated as the real example for their peers.

One of the last events, with a focus on education, was the Plenary Session of the 15th Unibit International Travel Seminar in Dubai, hosted by the Bulgarian Pavilion.

The last business event was dedicated to the conservation and sustainable use of water in Bulgaria with participation of The Municipality of Silistra and the Institute for Analysis and Forecasting in Tourism.


We offered visitors from all over the world a glimpse into Bulgarian arts by organising a rich cultural program every night in the pavilion and on the open stages of the Expo. Instrumentalists, individual performers and ensembles presented their diverse talents. Among them were both young and promising musicians and well-known names in their arts.

At the centre of the pavilion’s cultural calendar at Expo 2020 Dubai was Bulgarian folklore. Among the performers who delighted the audience were: bagpiper Radostin Rusev, tambourine player Ivelin Bojanov, Stella Petrova with contrabass performances, bagpiper Martin Lyamov, Radoslav Iliev – gadulka, several Bulgarian singers: Tsonka Dimitrova, Gaitanka Minkovska, Roumyana Filkova, Lina Macheva, Yulia Gatderova.

Georgi Dobrev, the young kaval player, gave an extraordinary concert in front of the audience at the world exhibition on Sea stage, and the bagpiper Radostin Rusev played in front of the pavilion in Luxembourg at their invitation.

Probably the most exciting, albeit brief, was the visit of the entire Vangeloff Dance Ensemble. The dancers not only gave an amazing show, but also managed to include the audience in their dances, which it greatly enjoyed.

At Expo 2020 Dubai, Bulgaria proudly showcased its classical music performers, both renowned artists and young talents. The virtuoso world-famous pianist Georgi Cherkin gave concerts in the Bulgarian pavilion. Kiril Makedonski, one of the most famous professional saxophonists and trumpet players in Bulgaria, was also a guest. One evening, he made a musical journey through the streets of Expo Dubai.

Young musicians from Plovdiv Alexander and Viktor Vichevi, still students at the National School of Musical and Dance Arts “Dobrin Petkov”, got the chance to show their talent before an international audience, including on the big stage, on the occasion of two anniversary events.

Mandolin quintet “Sofia” also gave a concert on the big stage during Expo 2020 Dubai. In this line-up, the musicians are invited by the guitarist of the rock band B.T.R., Slavcho Nikolov.


Among the VIP guests who visited the Bulgarian pavilion was His Excellency the Minister of State of the UAE, Sheikh Shakhboot Nahyan Al Nahyan.

H.H. Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation of the UAE visited the Bulgarian pavilion and met with its deputy director, Farah Nehme. The two discussed issues related to agriculture and tourism.

Another VIP guest was Mr. Hussein Hanbazaza, Commissioner General of the Pavilion of the Kingdom of Saudi Arabia. He was impressed by the golden treasure and showed interest in Bulgarian rose oil. 

A delegation of the Ministry of Agriculture and Rural Development of the Slovak Republic also visited the Bulgarian pavilion. It was led by Matej Hudeč, Director General, Section for European Affairs and External Coordination, and Martin Kovač, Secretary of State. 

In the last days of March, our pavilion was visited by Muhammad Al-Khraisheh, a representative of the U.S. Department of Agriculture and agro-expert at the US Embassy.

A pleasant surprise was the meeting of the Bulgarian pavilion’s team with Chef Sylvena Rowe. She shared her positive impressions of Bulgaria’s presentation at the world expo and posted a video of the pavilion on her social media profiles.

Princesses Helena Olga Lydia Tamara Maria of Yugoslavia and Tanya de Bourbon-Parma showed interest in the golden treasure and Bulgarian rose oil products on display in the pavilion.

The Managing Director of the International Monetary Fund, Mrs. Kristalina Georgieva, and her colleagues visited the Bulgarian pavilion at Expo 2020 Dubai in the day before the Closing Ceremony. She was participating in the World Government Summit 2022 at Expo 2020 Dubai. The Bulgarian pavilion is the only one she has visited during her stay in Dubai.

Athletes from the national karate team visited the pavilion during their participation in the World Karate Championship in Dubai, where the Bulgarian Olympic champion from Tokyo 2020, Ivet Goranova, won a bronze medal.

Six months later, the Bulgarian pavilion and the pavilions of all 192 participants in Expo 2020 Dubai are now in history. But the memories of all who had the chance to visit this unique world event will remain forever.