Pavilion’s Premiere attracts 100,000-plus visitors to signature Expo 2020 experience

Expo 2020 Dubai has demonstrated that it is ready to fully open its doors to the world later this year, after safely and successfully welcoming more than 100,000 visitors to experience Terra – The Sustainability Pavilion.

Running from 22 January until 10 April, the limited-time showcase was an opportunity for the UAE community to preview one of Expo 2020’s signature visitor experiences, providing a glimpse of what is to come when the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region welcomes visitors from around the world from 1 October 2021 to 31 March 2022.

Marjan Faraidooni, Chief Experience Officer, Expo 2020 Dubai said:

“As we continue to navigate this period of unprecedented change, we are delighted to have offered the UAE community the chance to preview the Sustainability Pavilion, demonstrating our unwavering commitment to bringing the world together and finding answers to our most pressing challenges.”

“Supported by our world-class partners, we have showcased our readiness to safely welcome the world and host a global event that not only excites and inspires, but also serves as a unique opportunity for humanity to come together in a spirit of optimism, hope and shared purpose.”

Marjan Faraidooni

“Terra’s emotive visitor experience uncovers the hidden harmful impacts of our personal choices and seeks to empower all who visit to become agents of change, consider how their behaviour impacts the environment and break the cycle of consumerism.”

Sea of Consumerism

According to Marjan Faraidooni, Dubai Pavilion seeks to empower visitors to become agents of change and break the cycle of consumerism.

During the preview, a number of health and safety best practices – from social distancing and capacity controls to on-site rapid testing for staff and vendors – were incorporated across the site, aligned closely with the world’s leading medical authorities and scientific advice, to ensure the well-being of all involved.

The future is now! A look at the E Trees located at the Terra. More than 90 per cent of surveyed visitors said they were inspired to change their behaviour.

The E Trees at the Terra - Sustainability Pavilion

According to Expo 2020’s Pavilions Premiere Satisfaction Survey, guests ranked on-site health and safety precautions above eight on a scale of one to nine, highlighting Expo’s readiness to safely host the world when it opens its doors on 1 October. Visitors were similarly impressed with the service and cleanliness of Expo Rider, a dedicated, free of charge, public bus service that ferried visitors between Dubai Mall and Expo 2020 every 30 minutes. Following their visit to Terra, more than 90 per cent of those surveyed also said they were inspired to change their behaviour, from saving water to making a conscious effort to use less plastic.