In the last two years, most tourists who have visited Bulgaria have been from Roumania, Turkey and Germany. This could be seen from the data of the Ministry of Tourism, presented today at a business forum during the Dubai Expo 2020 dedicated to balneology in Bulgaria. The event, organized by the Bulgarian pavilion, is part of the “Wellness & Spa” themed week at the world exhibition. 

Nearly 600 000 Roumanians visited Bulgaria in 2020 and their number increased to 800 000 in 2021. There is also an increase in the number of tourists in 2021 from other countries in the TOP 10, for which Bulgaria is an attractive holiday destination.

Roumen Draganov, Director of the Institute for Analysis and Forecasting in Tourism at the UniBIT

In his presentation, Roumen Draganov, Director of the Institute for Analysis and Forecasting in Tourism at the UniBIT and member of the Management Board of the Bulgarian Tourist Union, pointed out that domestic tourism in Bulgaria was expected to double the intensity of free travel in the next three decades, and by 2050, domestic travel should reach 38 million trips a year. This makes an average of 6.3 tourist trips per person, with a duration of each trip of 2.8 days.

Mr. Draganov quoted a statement by the World Travel and Tourism Council (WTTC) from 2020, according to which Bulgaria was part of the tourist destinations with a stamp of safety and hygiene (Safety and hygiene travel stamp).

“Pamper yourself while traveling. Sea. Views. Air. Earth. SPA” was the topic of the presentation by Lachezar Todorov, Executive Director of “Terra Tour Service”, Bulgaria. He demonstrated the possibilities to combine a vacation by the sea or in the mountains in Bulgaria with spa and wellness tourism. 

Lachezar Todorov, Executive Director of “Terra Tour Service”
Lachezar Todorov, Executive Director of “Terra Tour Service”

Krassimira Stoyanova, Executive Director of “Albena Tour” AD, part of “Albena Group”, official tour operator of “Albena Hotels & Resorts”, showed the link between nature and our health and how they can be combined during a vacation by the sea. The topic of her lecture was “Albena – health from the nature”, with which she presented the company’s 30 years of experience.

The representative of “Albena” reminded that the consumption of electricity in the resort was up to 70% lower than in other vacation places as the electricity was generated from own solar panels.

Krassimira Stoyanova, Executive Director of “Albena Tour” AD
Krassimira Stoyanova, Executive Director of “Albena Tour” AD

Todor Bobev, Executive Director of Touch menu Ltd, presented a Bulgarian innovation in booking: digital menu for hotels, restaurants, bars and shopping centres.

TouchMenu is a unique digital hotel platform designed to optimize existing operations, to improve customer experience and retention rates, and increase profits through a variety of marketing tools.

Todor Bobev, Executive Director of Touch menu Ltd
Todor Bobev, Executive Director of Touch menu Ltd

“Bulgaria: a safe and attractive tourist destination. Opportunities for spa, wellness and health tourism” was the topic of an online presentation within the forum. It was presented by Nikolina Angelkova, Member of Parliament and Deputy Chair of the Tourism Committee in the National Assembly.

The participants in the business conference “Wellness & Spa” and partners provided 4 special prizes to be drawn at the end of the themed week.

During the week, in the Bulgarian pavilion, hoteliers and experts in tourism are expected to hold meetings with their Bulgarian colleagues-participants in the forum. Media events have been organized to present Bulgaria as a spa destination.